LIDL
Together with my creative partner Franziska-Maria Kaul,
I won the Lidl account in collaboration with DRAVT Sports. For the UEFA Women’s EURO 2025,
we developed Lidl’s new empowerment campaign.
Building on the brand’s commitment to women’s
sports, healthy living, and personal growth.
Under the motto “Never Stop Growing,” the campaign
amplifies inspiring female stories and celebrates the
power of sport to drive confidence, ambition, and
meaningful change.
Together with my creative partner Franziska-Maria Kaul, I won the Lidl account in collaboration with DRAVT Sports. For the UEFA Women’s EURO 2025, we developed Lidl’s new empowerment campaign.
Building on the brand’s commitment to women’s sports, healthy living, and personal growth. Under the motto “Never Stop Growing,” the campaign
amplifies inspiring female stories and celebrates the power of sport to drive confidence, ambition, and
meaningful change.
Campaign for the
UEFA Women’s EURO 2025
Client: LIDL Agency & Production: DRAVT Sports Role: Concept, Creative Direction Photographer: Florian Büttner Copywriter: Franziska-Maria Kaul
