Client: LIDL
Agency & Production: DRAVT Sports
Role: Concept, Creative Direction
Photographer: Florian Büttner
Copywriter: Franziska-Maria KaulTogether with my creative partner Franziska-Maria Kaul, I won the Lidl account in collaboration with DRAVT Sports. For the UEFA Women’s EURO 2025, we developed Lidl’s new empowerment campaign. Building on the brand’s commitment to women’s sports, healthy living, and personal growth. Under the motto “Never Stop Growing,” the campaign amplifies inspiring female stories and celebrates the power of sport to drive confidence, ambition, and meaningful change.
Client: LIDL
Agency & Production: DRAVT Sports
Role: Concept, Creative Direction
Photographer: Florian Büttner
Copywriter: Franziska-Maria Kaul