Teamed up with David+Martin and my copywriter,
Franziska-Maria Kaul, we were honored to lead the creation
of flaconi's new brand campaign. Our vision goes beyond beauty—
it's about embracing the essence of care. 🌟💄
Step aside ordinary beauty routines, it's time to level up!
We're breaking the boundaries and daring to think
beyond beauty. 🌈 Let's unveil a whole new concept—
it's not just about looking good, it's about showing you care!
TVC version
Directors Cut
DOOH
SoMe Content
Client: flaconi
Agency: David+Martin
Production: BWGTBLD GmbH
Photography: Delia Baum
Director: Caroline Koning
Role: Creative Direction, Concept & Look