Bowel cancer screenings save lives, but many avoid
them with excuses. We aimed to change this by highlighting
the deadly cost of these excuses.
In collaboration with children, we wanted to show that
cancer impacts everyone, urging our audience to act. 🙏
Let's beat the excuses. Save lives.
Radio
Client: Felix-Burda-Stiftung
Agency: HEIMAT/TBWA
Role: Art Direction, Concept, Design