For FlixTrain’s latest campaign, I took on my first fully AI-driven creative art direction project.
Shaping the characters, casting, styling, outfits, poses, and overall visual language through AI.
The result is a bold, playful campaign world that blends fashion, movement, and travel with a highly crafted, contemporary look. The campaign rolled out across major German train stations, with large-scale OOH placements at Hamburg, Berlin, Frankfurt, and Stuttgart Hauptbahnhof.
FLIXTRAIN
Teaming up with David+Martin and my copywriter Franziska-Maria Kaul, we were proud to win the pitch and lead flaconi’s brand campaign. Our concept goes beyond beauty. It’s about care, presence and real expression.
Not just looking good, but showing you care.
AI Creative Art Direction, Character & Styling Development, Visual Production
Client: Flixtrain
Agency: McCANN
Role: AI Creative Art Direction
