People know how extremely important bowel cancer screenings are –
yet they still don't do them. They tend to come up with various excuses
why getting checked by a doctor somehow does not fit into their schedule.
The goal of the film was to bring about change to
that behaviour through pointing out: excuses can be deadly.
To also confront our target audience with the fact that cancer
always also affects the people around us,
we worked together with children for this project.